Food navigator program part of larger effort to close hunger gap

By Sherri Welch
http://www.crainsdetroit.com/article/20100228/SUB01/302289992

United Way for Southeastern Michigan's food navigator program is part of a three-pronged approach to meet the rising need for food in a depressed economy.

United Way is using a report completed last summer by Minneapolis-based McKinsey & Co. as a guide.

The report, funded by the W.K. Kellogg Foundation and the Kresge Foundation, projects that by 2013 one in four people living in Southeast Michigan won't have enough food. It also identified a current gap of about 120 million meals and projected demand would outpace supply by about 300 million meals by 2013.

Based on the report's recommendations, United Way is focused on three goals:

• Increasing the number of people registered for public benefits.
• Increasing the capacity of the local nonprofit food distribution system.
• Advocating policy changes that will make more people eligible for benefits.

Currently, about half of the emergency food coming into the region is through public programs such as free lunches, food stamps and the Women Infants and Children program. Friends and relatives of those in need contribute another quarter of emergency food assistance.

Gleaners Community Food Bank of Southeastern Michigan and Oak Park-based Forgotten Harvest distribute another 6 percent of the total emergency food coming into the region — about 45 million pounds per year at last count.

"Clearly our strategies are around the best ways to eliminate the gap," said United Way President and CEO Michael Brennan.

Bank of America recently made a $400,000 grant to United Way to help fund its efforts to improve access to benefits.

The Michigan Association of United Ways is developing a Web site — supported with a $275,000 grant from the DTE Foundation — to serve as a portal for eligible Michigan residents to apply for benefits and reduce the amount of public benefits currently left on the table, Brennan said.

Aligning with another study recommendation, United Way last year designated $600,000 over three years to develop additional client choice pantries, which look and operate much the same as a grocery store and offer longer hours of operation.

United Way also is overseeing grants targeted to the pantry network for purchasing food and improving access to it, Brennan said.

The agency is also chairing a local board that's overseeing more than $2 million in federal funds from the Emergency Food and Shelter Program to support local efforts to feed and house needy people.

Sherri Welch: (313) 446-1694, swelch@crain.com